S-Data — Analytics, data & AI
Market research management (Research)
Price, packaging or new-product decisions are made without hearing the market.
Hoorad is the official sales representative of S-Data.
The sales & profit problem
Price, packaging or new-product decisions are made without hearing the market.
How it helps
- Questionnaire, sample and quota design
- Online, phone and field data collection with quality control
- Product, packaging, price and concept testing
- Open-answer analysis and management reporting
Who it fits
Brands that want customer input before entering a market or changing prices.
What improves and how it is measured
Risk in price and product decisions; measured by how well test results match actual sales.
Description based on the vendor's official information, rewritten by Hoorad.
Related products
Market, competitor & location intelligence (MI)
Competitor price changes and moves are seen too late, and expansion decisions are made without a market map.
Business intelligence & management dashboards (BI)
Reports arrive late with inconsistent definitions, and profitability per product and customer stays invisible.
Data platform, integration & governance (Data)
Data is scattered and contradictory, so no pricing or sales analysis can rely on it.