00 — Growth Lab
Price CheckIs my price right?
Enter a few numbers on cost, price and competitors to see whether your current price makes money and where you stand. All calculations run on your device and work offline.
Result
No-JavaScript version: all text, forms and links remain available.
Position among competitors
Impact of the extra discount
Price-change scenarios
| Price change | Price | Unit profit | Volume change to keep profit |
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These results come from your numbers and transparent pricing rules. For a full analysis with market and competitor data, talk to Hoorad's team.
Result
No-JavaScript version: all text, forms and links remain available.
Package check
Suggested tiers
Tier hours are ×1, ×1.6 and ×2.5 of the base package; value uplift (0, 10, 20%) is editable.
At Hoorad 'smart' means prices are set from market data, unit economics and clear, explainable rules — not guesses. Where a forecasting or machine-learning model is actually used, we say so explicitly.
Competitor log
Log a competitor price whenever you see one. Data stays on this device only.
Let Hoorad run regular online and field competitor price monitoring. Read more
Customer survey
Ask your own customers what price feels cheap, fair or expensive. Create a link, share it and see the result here.
The calculation runs in your browser. Nothing is sent to the server unless you choose to save.
How it's calculated
Net price = price × (1 − discount). Unit profit = net price − cost − variable cost − commission. Margin = profit ÷ net price; markup = profit ÷ (cost + variable cost). Break-even = monthly fixed cost ÷ unit profit (rounded up). Position = share of competitors priced below your net price (ties count half). Discount impact = current profit ÷ profit after the extra discount − 1. Floor = cost ÷ (1 − commission − target margin). Suggested band = from max(floor, 95% of competitor median) to max(floor, 105% of median); without competitors: floor to 110% of floor. Services: hourly cost = (salaries + overhead) ÷ billable hours; floor rate = hourly cost ÷ (1 − target margin).
Assumptions
Default target margin is 25% for products and 30% for services, both editable. You enter competitor prices yourself; they must be for equivalent items. All prices in one currency.
Limitations
The suggested band comes from simple, explainable rules, not a demand-forecasting model; it ignores elasticity, brand value and customer behaviour. Real market monitoring and price testing are needed for a final decision. Negative profit is valid and shown.
A worked example
Cost 60, price 100, discount 10% → net price 90, unit profit 30, margin 33.3%, markup 50%. With monthly fixed cost 3,000, break-even is 100 units. If competitors sell at 90, 100 and 110, a price of 100 sits mid-market.
Frequently asked questions
What's the difference between margin and markup?
Margin measures profit against selling price; markup against cost. Profit 30 on cost 60 and price 90 is a 50% markup and a 33.3% margin. If you target a 50% margin but add 50% to cost, you're pricing below target.
Does the app collect competitor prices automatically?
No. You enter or log competitor prices yourself. Regular online and field market monitoring is a service Hoorad provides.
How does the willingness-to-pay survey work?
You create a link and send it to your own customers. Each person gives four prices: too cheap, cheap, expensive, too expensive. With at least 5 responses, the acceptable range and optimal point are shown. Results are visible only to the survey creator.
Where is my data stored?
By default only on your device. If you click 'Save this result', the server recalculates it and creates a private report with a revocable link.