The problem we address
Competitor prices are usually seen through occasional searches or a salesperson's word. Equivalent items aren't matched properly, dates aren't recorded and results never reach a decision.
What we do
- A list of key items and equivalent competitors for each
- Regular price collection from competitor sites, marketplaces and price-comparison sites through permitted means, with source and date
- Matching items, units and pack sizes for a fair comparison
- Price-position reports (percentile, gap to median) and alerts on major changes
- Linking reports to pricing rules and the monthly decision
Deliverables
Item and competitor match list
Competitor price table with source and date
Periodic price-position and change report
Recommended actions based on pricing rules
KPIs we would track
- Coverage of key items
- Price position vs median
- Reaction time to competitor changes
Who this fits
Online stores, marketplace sellers and multi-channel brands.