The problem we address
Service firms usually price by feel or by a competitor's rate. Non-billable hours, overhead and different value for different customers go unseen, and packages are sometimes sold below cost.
What we do
- Real cost per billable hour from salaries and overhead
- A floor rate for the target margin and a check of current packages
- A market reference from competitor rates and packages
- A willingness-to-pay survey (Van Westendorp) of customers for the value ceiling
- Basic, Standard and Premium tiers and retainer design
Deliverables
Hourly cost and floor rate
Profitability check of current packages
Willingness-to-pay survey result
Three service tiers with scope and suggested price
KPIs we would track
- Margin per package and contract
- Billable vs available hours
- Sales share per tier
Who this fits
Agencies, consultants, service-led software firms, clinics and any business that sells time and expertise.