The problem we address
In many markets the consumer price in store differs from list or online prices. Without field presence you don't know at what price, next to which competitor and with what discount your product actually sells.
What we do
- A sample of stores and areas and a standard recording form
- Regular field visits recording shelf price, discount, availability and placement, with date and location
- Data quality control and matching with online data
- Reports on list-vs-actual price gaps and position next to competitors by area
Deliverables
Sample design and survey form
Cleaned field data with source and date
Real-market price report and recommended actions
KPIs we would track
- Shelf vs list price deviation
- Presence and availability at sample points
- Price position by area
Who this fits
FMCG brands, distributors and wholesalers, and manufacturers selling through traditional retail.