The problem we address
On marketplaces, commission, fixed fees, shipping and campaign discounts stack up. Sellers often match a competitor's price without realising the per-order margin has turned negative.
What we do
- Contribution margin per item per marketplace compared with the direct channel
- A price floor and discount ceiling per marketplace
- Rules for reacting to competitor prices: when to match and when not to
- A campaign plan with discount caps and profit measurement
- Price consistency across channels
Deliverables
Margin table per item per channel
Marketplace pricing and discount rules
Campaign profit reports
KPIs we would track
- Contribution per order per marketplace
- Share of loss-making orders
- Cross-channel price gaps
Who this fits
Brands and sellers active on one or more marketplaces.