Hoorad's flagship service
Pricing & profit optimisation
Hoorad monitors your market online and in the field, sets product and service prices from real cost, competitor position and customer value, and turns pricing into a profit system with clear rules and monthly review.
Hoorad is an integrated business growth partner whose core service is pricing and profit optimisation: online and field market price monitoring, product and service pricing, channel pricing and price governance. Hoorad is also the official sales representative of S-Data and Shoniz Plus.
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The problem we address
Most businesses set prices once — cost plus a percentage, or a glance at the main competitor — and then only discount. As a result:
- Real margin per channel and product is unknown, and sometimes more sales means less profit.
- Competitor prices are seen irregularly and incompletely, usually only after sales drop.
- Service prices are set by feel, ignoring billable hours, overhead and customer value.
- Nobody owns pricing; discounts are a salesperson's call and go unrecorded.
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What we do
Product pricing
Base price, discount policy, bundles and volume tiers that keep you competitive while protecting your target margin.
Read moreService pricing
Hourly or package, three tiers and retainers — built on three clear numbers: cost floor, market reference and customer value ceiling.
Read moreCompetitor price monitoring
Competitor prices from websites and marketplaces — regular, like-for-like, with source and date — so pricing decisions rest on the real market.
Read moreField market price survey
Real shelf prices, discounts and availability in stores, distributors and agents — the part of the market the internet doesn't show.
Read moreMarketplace pricing
Prices per item per marketplace with commission, fees, shipping and campaign discounts — so more sales don't become more losses.
Read more۰۳
Margin / Markup
Profit per unit divided by cost. Same example: 30 on a cost of 60 is a 50% markup. Markup is always larger than margin; confusing them pushes prices down.
Pricing glossary| Margin | Markup | |
|---|---|---|
| Unit profit | ۳۰ | ۳۰ |
| ÷ | Net price ۹۰ | Cost per unit ۶۰ |
| = | ۳۳٫۳٪ | ۵۰٪ |
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Diagnose → Design → Execute → Measure
- Diagnose: unit economics per product and channel, real margin and markup, and today's price position.
- Monitor the market: regular competitor prices from websites and marketplaces plus field surveys of stores and distributors, with source and date.
- Design pricing rules: base price, margin floor, per-channel discount ceilings, volume tiers, bundles and service tiers.
- Execute and test: apply new prices to a selected group, measure the effect on sales and profit, decide on numbers.
- Governance and monthly review: a price owner, a change-approval process and a monthly position-and-margin report.
Deliverables
Price and margin diagnosis by product and channel
Competitor price table (online and field) with source and date
Pricing policy: base price, margin floor, discount ceilings, tiers and bundles
Service tiers and pricing (if needed)
Monthly price-position and margin dashboard
Price governance process and owner
KPIs we would track
- Contribution margin per product and channel
- Price position vs competitor median
- Share of discounted sales and average discount
- Conversion after price changes
- Recorded and approved price changes
Who this fits
Consumer-goods manufacturers and brands, distributors and wholesalers, online stores and marketplace sellers, and service firms that want to turn pricing from guesswork and discounts into a measurable system.
Hoorad is the official sales representative of
SDO — integrated business management platform
When sales, inventory, finance and the team each run separate systems, every pricing or sales decision means gathering …
اس دیتاPricing analysis
Pricing without knowing willingness to pay and demand response either leaves profit on the table or loses sales.
اس دیتاField sales & distribution (DSD)
In route-based distribution, each rep applies prices, discounts and incentives differently, and nobody knows which area…
اس دیتاRetail, store & branch management (Retail)
In store networks, promotions run without seeing their profit impact per branch, and stock doesn't match each area's de…
اس دیتاMarket research management (Research)
Price, packaging or new-product decisions are made without hearing the market.
اس دیتاMarket, competitor & location intelligence (MI)
Competitor price changes and moves are seen too late, and expansion decisions are made without a market map.
After you call
What happens after you call?
- 1
A short conversation
We listen to your sales and profit problem and ask how prices are set today.
- 2
Diagnosis with your own data
With a few numbers on cost, price and competitors we clarify your price position and real margin.
- 3
A concrete proposal
You receive a written proposal — scope, deliverables and how results are measured — or a demo of the product you asked about.
Common questions
Frequently asked questions
What does smart pricing mean at Hoorad?
Prices are set and monitored from market data, unit economics and clear, explainable rules. Wherever a forecasting or machine-learning model is actually used, we say so explicitly.
How is field price monitoring done?
Regular visits to stores, distributors and agents in selected areas, recording shelf price, discount and availability with date and source, alongside online data.
Do you price services too?
Yes. The floor rate comes from real hourly cost and overhead, the market reference from competitor rates, and the value ceiling from a willingness-to-pay survey of customers.
How long does it take?
The initial diagnosis usually takes a few weeks, followed by testing and monthly review; exact timing depends on the number of products and channels.
Where do I start?
Try the free Price Check tool or request a consultation so we can build a first picture from a few numbers on cost and current price.
Hoorad's flagship service